Nueva Nursery is a wordpress template and branding created for purchase.
Our goal was to create branding and visual design that was hip and exciting that could easily be transferred to a myriad of industries.
The challenges were to create a site that would appeal to many different small business but still feel unique enough to stand out from the competition.
The result is a beautiful and professional template with a unique color palette and branding elements that has received positive feedback from users.
The goal: As the visual designer for Powell's, I was tasked with designing for mobile and updating the current look for the first time in over 20 years.
The challenge: The website was built with very strict layouts that had already been programmed and did not have much flexibility.
The result: By using my knowledge of CSS, I was able to prototype and enhanced structure that was more focused on user needs.
Another project I worked on was giving Powells.com a facelift. The challenge was to modernize the site that was built in the early 90s. There were many challenges that arose in trying to update a structure with such outdated code but we were able to utilize the existing grid to make the layout more focused on the user's needs (i.e. prominent search bar, responsive, e-commerce) while creating a more visually appealing online experience.
Visual Design & Branding
Chasm Quarterly is an online magazine that aims to bridge the gap between an unconscious reactive life to a conscious peaceful mind through means of nature and art. The color palette is reminiscent of the Southwest USA bringing strong colors from sand, stone and earth.
Stay tuned for the launch!
My role in this project was designer of all branding and the development of the responsive and mobile-friendly website.
EntreArchitect was the first investment partner to join Charrette Venture Group.
The branding: The branding was outdated and needed a clean, linear feel that would appeal to the architect audience. The result is a professional logo that elevated the brand and created a more professional feel within the community.
The online experience: With a huge following of daily traffic of start-up architects seeking information, EntreArchitect was facing the problem of content overload with an outdated look and feel.
The site includes a membership-based private academy, a weekly podcast, an online store and active blog that drives traffic - from a user perspective it was difficult to find what you needed to find through the clutter.
Our biggest challenge to overcome was deciding what content was no longer relevant, i.e. was just adding to the noise. We were able to distill the navigation into the priority tabs of what we knew users were coming to the site looking for.
The result is a fresh, professional new hub for new architects to join a community and receive education on how to successfully run a firm. Since our launch the EntreArchitect Academy members have almost doubled and feedback has been overwhelmingly positive.
Working for Namaste Interactive, my role on a website project would range from Project Manager, Designer and Front-end Developer, and most often all three. Seeing a project from many perspectives helped me understand what makes a website project flow successfully. This project was one of my favorites where I lead the project in all three roles from our first Discovery Call to the Launch.
The design goal was an organic and natural, yet sophisticated feel for an online retailer for environmentally conscious product. This was a new company that came to us with only a logo and open mind which led to lots of creativity and web presence strategy sessions.