Brand Identity, Campaign, and Digital System
Powell’s needed a refreshed brand presence that could carry their legacy forward while feeling relevant across modern digital and campaign channels.
We lead concept development and execution of integrated campaigns across digital, web, and marketing channels. I ensured brand consistency across multiple touchpoints, including social, presentations, and client-facing materials, developing presentation systems and executive communications that clearly articulated complex ideas.
Web and Mobile Systems
Built scalable campaign and layout frameworks
Typographic hierarchy for clarity and impact
Flexible templates for marketing and digital use
Cohesive visual language across channels
Execution
Designed campaign assets, digital experiences, and supporting brand materials across web and marketing touchpoints.
Outcome
A refreshed, flexible brand system that supports ongoing campaigns while maintaining a strong, recognizable identity.
