Brand Identity, Campaign, and Digital System
Overview
Powell’s needed a refreshed brand presence that could carry their legacy forward while feeling relevant across modern digital and campaign channels.
Role
Led brand direction, campaign design, and digital execution from concept through launch.
Challenge
Evolve an established brand without losing its recognition—while creating a system flexible enough to support campaigns, promotions, and ongoing content.
Approach
Developed a bold but disciplined visual system rooted in typography and composition. Focused on creating a recognizable structure that could flex across formats while maintaining consistency.
System
Scalable campaign and layout frameworks
Typographic hierarchy for clarity and impact
Flexible templates for marketing and digital use
Cohesive visual language across channels
Execution
Designed campaign assets, digital experiences, and supporting brand materials across web and marketing touchpoints.
Outcome
A refreshed, flexible brand system that supports ongoing campaigns while maintaining a strong, recognizable identity.
